Packaging Project : 5 Doughnuts & Vitamins

I've been really busy with our latest packaging project which includes two parts:

• Doughnut box design for 5 doughnuts - based on the 5 senses.
• Vitamins for seniors suffering from arthritis

5 Doughnuts to Delight the Senses
The idea for my doughnut packaging was inspired by the stereotypical representation of the classic 1950’s housewife.

I incorporated the theme of the 5 senses by illustrating the woman going through the process of making the doughnuts.  These steps are illustrated on a set of 5 boxes, each depicting a different stage of the process and linking that stage to a sensation.

Lyfia Vitamins for Seniors

The name ‘Lyfia’ originates from the name of a mythical mountain of the same name. The Nordic Goddess of healing,‘Eir’, is said to have lived on Mt. Lyfia where she worked on healing mind, body and spirit. Eir’s avatar form is said to be a copperhead snake.

The Lyfia logo is based on an image of a mountain and the triangular beige pattern on the copperhead snake.

Preferred to pill bottles and standard blister cards, the large, fold-out panels guarantees that the dosing instructions, reminders and branding of the outer carton stay with the inner card for the life of the course. This boosts patient compliance, builds strong brand identification and patient loyalty, and allows for large,  readable fonts.