Super Consumer - 20 Second Animation

Hey everyone! Our latest project is something a bit different - a 20 second animation. We had to comment on something affecting the environment and make a 20 second animation that would appear on something like MTV or VH1. I chose to comment on consumerism - this i what I came up with:

The Ultimate Beer Cookbook

For this project we had to come up with a concept and theme for a cookbook, create a cover, index, and two example recipes. I based my book on cooking with beer - here are my final results :

Happiness is Only a Choice Away

Hi everyone - I've been busy with another project. We had to take a given article an create a double page magazine spread with a run-on page. We had to incorporate an illustration into the overall design.

The article that I chose was based on making a conscious choice to be happy, and achieving true happiness. This is what I came up with:

Packaging Project : 5 Doughnuts & Vitamins

I've been really busy with our latest packaging project which includes two parts:

• Doughnut box design for 5 doughnuts - based on the 5 senses.
• Vitamins for seniors suffering from arthritis

5 Doughnuts to Delight the Senses
The idea for my doughnut packaging was inspired by the stereotypical representation of the classic 1950’s housewife.

I incorporated the theme of the 5 senses by illustrating the woman going through the process of making the doughnuts.  These steps are illustrated on a set of 5 boxes, each depicting a different stage of the process and linking that stage to a sensation.

Lyfia Vitamins for Seniors

The name ‘Lyfia’ originates from the name of a mythical mountain of the same name. The Nordic Goddess of healing,‘Eir’, is said to have lived on Mt. Lyfia where she worked on healing mind, body and spirit. Eir’s avatar form is said to be a copperhead snake.

The Lyfia logo is based on an image of a mountain and the triangular beige pattern on the copperhead snake.

Preferred to pill bottles and standard blister cards, the large, fold-out panels guarantees that the dosing instructions, reminders and branding of the outer carton stay with the inner card for the life of the course. This boosts patient compliance, builds strong brand identification and patient loyalty, and allows for large,  readable fonts.

Fallen Leaves : Photography

So, I've just recently completed my first ever proper photography project. Our brief stated that we must choose a lyric and communicate it through a photograph. This may sound easy, but communicating words into a meaningful image in an interesting manner is a difficult task.

I eventually landed up on a song by Billy Talent called Fallen Leaves.The song was written in memory of one of their close friends who got hooked on heroin and passed away. The song is based around a town in Vancouver that is notorious for it’s drug problems and is were their friend got hooked on drugs.

This is my end result :

I made quite a few adjustment, adding in drawn elements and adjusting lighting.

Hoodie Update

Heya! Megan and I have been super busy working to complete our Hang Ten Hoodie. Here's a few pictures to show you some progress and how our hoodie turned out:

Afrika Typografika 3

Our class is currently working on something for Garth Walker's (Mister Walker Design) Afrika Typografika #3. We have to develop an African inspired font and create a single page spread to go into the magazine. After scrapping a few different concepts, I decided to get away from the cultural side of Africa and focus on the industrial side of Durban - it's port. I was under the impression that we had to communicate our concept in a formal typeface, but after speaking to Mr. Walker I quickly realised that he was looking for a more photographic approach. After a few trips around container depots and the harbor (which I couldn't get into) I was able to snap some shots that I could use for my typeface. Here's a couple examples of how I used the photos to create the typeface :

I can't display my final spread yet as it might get published and I don't have the distribution rights, but I'll update this post with the final spread as soon as I'm allowed to!

The Journey of the Travelling Hoodie

Hey everyone! I've been hard at work on a couple projects, one of which is a hoodie design competition for Hang Ten. The competition details have been given out to various institutions around South Africa, so there should be a range of fantastic deigns being produced by students around the entire country. Hang Ten have given us a plain white hoodie to work with and working in pairs, we have to create a design for the hoodie.  The theme for the competition is "The Journey of the Travelling Hoodie", so we had to create a design that communicates the idea of a journey. I'll be working with Megan Anne Hodge, a fellow student. Here's just a few pictures of our brainstorming and sketches :

We are going to be drawing inspiration from our surroundings and using elements from Durban/South Africa to make up the various parts of our hoodie. Our concept is to try and create a template of sorts, encouraging the consumer who is going to wear the hoodie to try and personalise it and fill it with there own experiences. We'll probably be using formal typography and elements of varying scale to try and create an interesting layout.

Well, that's all for now - I'll try update you on this project and get around to posting about one of our other on-going projects for iJusi Magazine. Cheers!

Anti-Design : 1 Minute Movie Campaign

Hi all. Just going to make a quick post about our first project that we completed before I created my blog. Our brief was to create a one minute movie about anti design and then create packaging for the disc, a simple point of sale display and a viral campaign. My group developed the concept of using popular and iconic figures or objects and using the words "This is not..." to communicate the anti-design philosophy.

The video will be posted on Youtube shortly, but here's some pictures of the campaign:


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