Wednesday 16 March 2011

The Journey of the Travelling Hoodie

Hey everyone! I've been hard at work on a couple projects, one of which is a hoodie design competition for Hang Ten. The competition details have been given out to various institutions around South Africa, so there should be a range of fantastic deigns being produced by students around the entire country. Hang Ten have given us a plain white hoodie to work with and working in pairs, we have to create a design for the hoodie.  The theme for the competition is "The Journey of the Travelling Hoodie", so we had to create a design that communicates the idea of a journey. I'll be working with Megan Anne Hodge, a fellow student. Here's just a few pictures of our brainstorming and sketches :




















We are going to be drawing inspiration from our surroundings and using elements from Durban/South Africa to make up the various parts of our hoodie. Our concept is to try and create a template of sorts, encouraging the consumer who is going to wear the hoodie to try and personalise it and fill it with there own experiences. We'll probably be using formal typography and elements of varying scale to try and create an interesting layout.



























Well, that's all for now - I'll try update you on this project and get around to posting about one of our other on-going projects for iJusi Magazine. Cheers!

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