Anti-Design : 1 Minute Movie Campaign

Hi all. Just going to make a quick post about our first project that we completed before I created my blog. Our brief was to create a one minute movie about anti design and then create packaging for the disc, a simple point of sale display and a viral campaign. My group developed the concept of using popular and iconic figures or objects and using the words "This is not..." to communicate the anti-design philosophy.

The video will be posted on Youtube shortly, but here's some pictures of the campaign:


Packaging

Posters

Website